{"id":9553,"date":"2020-01-16T02:43:28","date_gmt":"2020-01-15T23:43:28","guid":{"rendered":"https:\/\/www.kreston.ro\/2020\/06\/01\/social-commerce-trend-you-need-to-know\/"},"modified":"2020-06-01T02:44:36","modified_gmt":"2020-05-31T23:44:36","slug":"social-commerce-trend-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.kreston.ro\/en\/2020\/01\/16\/social-commerce-trend-you-need-to-know\/","title":{"rendered":"Social commerce &#8211; Trend you need to know"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>What is Social Commerce?<\/strong><\/p>\n<p>There is a very simple way to put it: Social Media+eCommerce= Social commerce. This is a new kind of\u00a0eCommerce\u00a0where\u00a0customers buy goods and services directly\u00a0on social media platforms. Social commerce is still not widely adopted by brands and consumers but it is about to become another successful model in business world, so monetization experience makes sense and every business has\u00a0to be\u00a0careful with it try not to miss the change to fit in.<\/p>\n<p>Businesses predicted that\u00a0eCommerce\u00a0would find its way to social media platforms a long ago and there is a logical reason for that:\u00a0Shopping is a social act and technological improvements and its usage.\u00a0Buying goods and services offline has been a\u00a0social activity. Consumers tend to buy items that their\u00a0friends, family members have also purchased. Sure, most\u00a0purchasing decisions\u00a0can be\u00a0influenced by other people\u2019s\u00a0opinions through online reviews, but those reviews are not\u00a0people you know.\u00a0So, combining social and\u00a0eCommerce\u00a0increases the power of\u00a0influencers who &#8211; part of the consumer\u2019s social network.\u00a0Social commerce adds a level of interaction that\u00a0eCommerce\u00a0has been missing. This new social interaction is changing\u00a0how\u00a0eCommerce\u00a0is being conducted\u00a0and allows brands to\u00a0engage in real-time\u00a0in order to\u00a0influence and monetize their\u00a0customers.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Creating a Social Commerce Strategy<\/strong><\/p>\n<p>Social commerce\u00a0should be\u00a0considered as\u00a0an extension of\u00a0your\u00a0eCommerce\u00a0strategy. You should\u00a0implement\u00a0these few elements when\u00a0adding social commerce strategy to your\u00a0eCommerce\u00a0plans:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1663 alignleft\" src=\"https:\/\/www.kreston.ro\/news\/wp-content\/uploads\/2020\/01\/Social-Commerce-strategy-business-tips.png\" alt=\"\" width=\"286\" height=\"286\" \/><\/p>\n<ul>\n<li><strong>Right Platform:<\/strong> Almost every Social media platform enabled social commerce features, but you should decide and chose the right one for you: Which platforms your audience is using and which feature benefits your business.<\/li>\n<li><strong>High-Quality Content:\u00a0<\/strong>You need to make sure that the content you put on social\u00a0media\u2014whether it is text, images or video\u2014looks great\u00a0and works well with the platform properly. \u200b<\/li>\n<li><strong>Payment system and easy Delivery:\u00a0<\/strong>Creating seamless\u00a0experience will build brand trust.\u00a0\u00a0No delays or difficulties with payment is must. These customers will\u00a0then start to share their great experiences with your\u00a0brand with their friends on social media.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Building a Social Media Following<\/strong><\/p>\n<p>In order to effectively engage and monetize your customers on different platforms, you need the following.\u00a0\u00a0There is no perfect plan for creating it but basically, for every channel, the tactics are the same:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1664 alignright\" src=\"https:\/\/www.kreston.ro\/news\/wp-content\/uploads\/2020\/01\/Building-a-social-media-following.png\" alt=\"\" width=\"363\" height=\"363\" \/><\/p>\n<ul>\n<li><em><strong>Great Content: <\/strong><\/em>The content\u00a0should be What\u00a0makes content great for followers is that it provides\u00a0value. This is not that difficult as it sounds. Do not forget to entertain your audience: The pictures that are\u00a0enjoyable to look at or funny copy works.\u00a0The better the content, the more people will follow and\u00a0engage.\u00a0And the higher your engagement rate, the\u00a0more\u00a0likely you are\u00a0to be\u00a0seen by people who do not follow\u00a0you. This is because social media algorithms usually\u00a0place\u00a0high importance on engagement and will display\u00a0your posts to others, which will drive more awareness\u00a0and likely more followers. \u200b<\/li>\n<li><strong>Hashtags:\u00a0<\/strong>Hashtags\u00a0are a way to select the content that is similar. Choose hashtags\u00a0that are related\u00a0to the product or service you offer. Think from the perspective of someone who is searching for something particular and use hashtags wisely.<\/li>\n<li><strong>Location tagging:\u00a0<\/strong>This is another way to grab attention. People tend to look at what is happening in a certain\u00a0area. When they search the\u00a0location, they will now be\u00a0able to see your content and engage with it. If it is great\u00a0content, they may become a follower.\u00a0\u200b<\/li>\n<li><strong>Cross-Promote: <\/strong>Promote anywhere you can. Promote to your current\u00a0customers through your physical stores, packaging and\u00a0all other marketing efforts, but it isn\u2019t enough to just say\u00a0you are there. You need to transform the value your\u00a0customers will receive by following your brand on social\u00a0media. If they do not follow you, you will never be able\u00a0to engage and monetize them through social commerce. \u200b<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Consider your social media channels like a window into your online store. You do not want only window shoppers., you want to monetize using social commerce.\u00a0\u00a0You have to try your best tactics, test and find the most effective ways to reach your prospective buyers. Do not underestimate the power of the content. By creating valuable content that showcases your products, or services, customers will be able to see your value and will be more likely to engage and monetize.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]What is Social Commerce? There is a very simple way to put it: Social Media+eCommerce= Social commerce. This is a new kind of\u00a0eCommerce\u00a0where\u00a0customers buy goods and services directly\u00a0on social media platforms. Social commerce is still not widely adopted by brands and consumers but it is about to become another successful model in business world, so [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[257],"tags":[],"class_list":["post-9553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"featured_image_src":{"landsacpe":["https:\/\/www.kreston.ro\/wp-content\/uploads\/2020\/01\/Social-Commerce-strategy-and-tactics-800x445.png",800,445,true],"list":["https:\/\/www.kreston.ro\/wp-content\/uploads\/2020\/01\/Social-Commerce-strategy-and-tactics-463x348.png",463,348,true],"medium":["https:\/\/www.kreston.ro\/wp-content\/uploads\/2020\/01\/Social-Commerce-strategy-and-tactics-300x300.png",300,300,true],"full":["https:\/\/www.kreston.ro\/wp-content\/uploads\/2020\/01\/Social-Commerce-strategy-and-tactics.png",800,800,false]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social commerce - Trend you need to know - Kreston Romania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kreston.ro\/en\/2020\/01\/16\/social-commerce-trend-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social commerce - Trend you need to know\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]What is Social Commerce? 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